Egor Yakovlev: Storytelling and multimedia

Museums have employed audio guides for more than 50 years. The technologies evolved from radio to MP3-players, until mobile phones came on the scene.

From then on, the situation dramatically changed: the visitors can bring their own devices. From that moment, a brand new market started to appear: the Mobile Traveler Guide market. And now hundreds of museums invest millions in developing apps. This presentation challenges the whole idea that museums should invest even a penny in mobile technology.


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